Strategic Marketing for Modern Law Firms
[ WHAT ]■
Growing your law firm can feel like arguing a case with no clear precedent: the stakes are high, but the path forward isn’t always clear. The real challenge? Discerning which marketing strategies will actually win more clients, rather than just run up the bill.
At Beacon, we act as marketing counsel for modern law firms. Our marketing strategy workshops help busy legal professionals surface actionable insights to move their firm forward.
Our approach is structured, practical, and rooted in due diligence, with each session tailored to your firm’s specific challenges and focused on sound advice for sustainable, long-term growth.
[ WHY ]Why Law Firms Work With Beacon
We understand the legal world. We know what it takes to stand out in a competitive legal market.
We’re focused on sustainable growth, not flashy gimmicks.
We save you time. Each workshop is structured, efficient, and designed to deliver clarity fast.
We’re true collaborative partners. From our direct advice to our transparent pricing,
Think of us as your marketing counsel: partners who help you make smarter, more strategic decisions about how your firm shows up in the world.
Aaron Von Flatern, Partner at FVF Law
“MK's depth cannot be overstated. She is the absolute best at what she does. Expect to be heard. Then expect to be challenged. She is the ultimate truth finder. She will help you see the power of telling the whole truth about your business to everyone you meet.”
[ GROWTH MARKETING FOR LAW FIRMS ]Workshops
1. Understanding Your Competition
Conducting Market Discovery
Before you can stand out, you need to understand who you’re up against.
In this workshop, we’ll conduct a competitive analysis for your closest competitors. We’ll analyze their branding, messaging, search presence, social media, and paid advertising efforts.
You’ll leave with a detailed view of your competitive landscape and clear opportunities to stand out, both online and offline
📍 2-Hour Workshop
💻 Online or In-Person in Austin
💵 $1,850
2. Understanding Your Reach & Perception
Your Public Record
Your brand is defined by how others perceive you, not your website copy.
This workshop helps assess your firm’s digital reputation, including online reviews, social engagement, and marketing performance. We’ll help you better understand how your firm is perceived, how you’re projecting your brand into the market, and where to focus your efforts to improve visibility, credibility, and trust.
📍 2-Hour Workshop
💻 Online or In-Person in Austin
💵 $1,850
3. Understanding Digital Marketing
Making Your Case Online
You think your firm could benefit from effective digital marketing, but not sure what makes sense for you? Overwhelmed by countless options, wonky acronyms, and endless ways to spend money?
This workshop evaluates your specific needs and considers your most efficient and effective ways forward. We’ll prioritize what makes sense for you, giving you the confidence to make better marketing decisions.
📍 2-Hour Workshop
💻 Online or In-Person in Austin
💵 $1,850
4. Defining Your Brand’s Positioning
Set Your Firm’s Precedent
If you can’t clearly articulate what makes your firm different, clients can’t either.
This session helps define your firm’s unique market position: what you’re known for, what you do best, and how to communicate that effectively.
We’ll identify your differentiators and capabilities then advise on what can help you own your positioning.
📍 3-Hour Workshop
💻 Online or In-Person in Austin
💵 $2,400
5. Defining Your Brand Character
Build Trust in Every Interaction
Your brand is your reputation in action. It’s how your firm shows up, visually, verbally, and emotionally, across every client interaction.
This workshop is designed to help you connect your firm’s values, personality, and style to the way that your brand looks, feels, and acts, with an emphasis on getting to the heart of who you really are. We’ll translate this into a practical framework your team can use to maintain consistency across all touchpoints.
📍 3-Hour Workshop
💻 Online or In-Person in Austin
💵 $2,400
[ The Beacon Approach ]Beacon combines strategic brand and marketing expertise with the clarity and integrity that legal professionals expect.
Our goal is simple: help you attract the right clients, grow sustainably, and build a brand that communicates your firm’s best with confidence, clarity, and purpose.
Transparent pricing
Practical insights you can act on immediately
Workshops tailored specifically to your firm’s needs
Let’s Build Your Firm’s Case For Growth
Ready to grow your practice with marketing moves beyond referrals and word-of-mouth?
Schedule a discovery call today and take the first step toward a stronger, more effective brand.
Case Study
500% growth
in four years
For FVF Law, our challenge was to avoid the pitfalls of “billboard attorney” stereotypes and create a compelling brand and strategy that enunciated what made them unique, provided a clear direction for growth, and resonated with potential clients.
Ultimately, we de-positioned their competitors and handed them a clear concept and winning marketing strategy that has led to explosive growth and a trusted reputation.
Case Study
6300 new patients
in one year, for $112 each
For Ally Medical, we needed to navigate a highly regulated and crowded competitive digital advertising marketplace to drive patients to a small chain of freestanding emergency rooms, and reliably, quantitatively prove patient acquisition costs that resulted in a strong ROI, despite imperfect data.
[ WHO WE ARE ]■
MK Paynter, MKCO
Branding Expert
MK Paynter is a brand strategist, creative director, and marketing consultant for small to medium sized businesses. She specializes in using the power of brand to shape your vision into actionable strategies that build a strong creative framework for years of success. MK brings an expertise in legal marketing to Beacon, specifically in using brand marketing to convert clients in a crowded landscape.
MK has had nearly twenty years of experience as a brand strategist creating award winning work for boutique agencies, high-profile entrepreneurs, and private clients. She founded her own brand consultancy, MKCO, in 2015, and has been featured in The New Yorker, Rolling Stone, CNN Business, and Austin Woman. She has been a guest lecturer on branding for the Texas Bar Association, Travis County Young Women Lawyers’ Association, and Texas Women’s University.
■
Bradley Short, Short Consulting
Demand Marketing Expert
Bradley Short is a hands-on marketing and advertising professional who helps clients get the most out of their marketing resources. Whether building and optimizing ad campaigns, upgrading infrastructure, consulting and offering recommendations, managing partners, overseeing projects, or analyzing performance data, he favors results over flash and focuses on what verifiably drives revenue.
Over the last 15+ years, he has driven successful marketing campaigns in a variety of settings, including B2C, B2B, SaaS, professional services, and more. In 2020, he left his last in-house Director-level position just before a profitable exit in order to focus on his freelance and consulting services as Principal at Short Consulting.
He is proficient in many advertising platforms, including Google Ads, LinkedIn Ads, Meta Ads, and more. In his spare time, he likes to bake, read, and do Olympic Weightlifting in the afternoons.
[ TESTIMONIALS ]“MK's depth cannot be overstated. She is the absolute best at what she does. Expect to be heard. Then expect to be challenged. She is the ultimate truth finder. She will help you see the power of telling the whole truth about your business to everyone you meet.”
Aaron Von Flatern, Partner, FVF Law
“I am grateful for your hard work and commend you on the accomplishments you were able to have, given our hectic timeframe and set of circumstances. The physicians [owners] are aware that so much more went into this, but all expressed resounding gratitude on their most visible and anxiety-provoking issue of preserving our well-earned online reviews.”
Dr. Arthur Abello, founder and physician-owner at Ally Medical
“Probably one of the hardest things about starting and running a business is making decisions. Before we had our brand in place it was total chaos when faced with every decision because we really didn’t know who we were, where we were going or how we should ‘act’.
After our project was completed everything came together. Our brand strategy provides a wonderful framework for us to make decisions that move the business forward, especially helping us say no to many initiatives that require capital and resources but won’t help us long term.
In addition to her branding expertise, MK’s business acumen is second to none which was a huge asset throughout our project. She dug in deep to help craft our overall business strategy alongside the brand, which strengthened not only our competitive position but drove revenue. She’s a brilliant strategist with incredible intention and results. Her work is just stellar.”
Marc Bacher, Founder and CEO of Stuga