Strategic Marketing Workshops for Independent Medical Practices
Practical interventions to help you grow your practice.
[ WHAT ]■
Treating patients requires precision, expertise, and sound judgement. Growing a business does too, but which strategies will actually support goals and which just eat through your marketing budget?
At Beacon, we offer strategic marketing workshops to address the unique challenges faced by growing healthcare practices. As two seasoned brand and digital marketing experts, we know how to strengthen your marketing strategy, increase your visibility, and ensure that every investment you make supports the long-term health of your business.
[ WHY ]Why Medical Practices Work With Beacon
We understand healthcare. We know how to navigate the regulatory challenges and other issues specific to the industry.
We’re focused on sustainable growth, not flashy gimmicks.
We save you time. Each workshop is structured, efficient, and designed to deliver clarity fast.
We’re true collaborative partners: from our direct advice to our transparent pricing.
We’re your marketing specialists: partners who help you make informed, strategic decisions about how your practice reaches patients.
[ Growth Marketing Workshops For Healthcare Practices ]Workshops
Understanding Your Competition
Understanding Your Reach & Perception
Understanding Digital Marketing
Defining Your Brand’s Positioning
Defining Your Brand Character
1. Understanding Your Competition
Assess Your Market Landscape
Before you can stand out, you need to understand who you’re up against.
In this workshop, we perform a competitive review for your practice, analyzing nearby providers’ branding, digital presence, and patient communication strategies. You’ll leave with a comprehensive view of your local market and specific recommendations to strengthen your visibility and differentiation.
📍 Online or In-Person in Austin
🕒 2 Hours
💵 $1,850
2. Understanding Your Reach & Perception
Your Brand Evaluation
Your brand is defined by how others perceive you, not your website copy.
This workshop helps assess your firm’s digital reputation, including online reviews, social engagement, and marketing performance. We’ll help you better understand how your firm is perceived, how you’re projecting your brand into the market, and where to focus your efforts to improve visibility, credibility, and trust.
📍 Online or In-Person in Austin
🕒 2 Hours
💵 $1,850
3. Understanding Digital Marketing
Triage Your Options
You think your practice could benefit from effective digital marketing, but not sure what makes sense for you? Overwhelmed by countless options, wonky acronyms, and endless ways to spend money?
This session helps you make sense of your options and create a plan that fits your resources. You’ll gain a clear understanding of the most relevant channels for medical practices—including SEO, Google Business listings, social media, and online advertising—and learn how to prioritize for maximum impact.
📍 Online or In-Person in Austin
🕒 2 Hours
💵 $1,850
4. Defining Your Brand’s Positioning
Clarify What Sets Your Practice Apart
If you can’t clearly articulate what makes your practice different, patients can’t either.
This session helps define your unique market position: what you’re known for, what you do best, and how to communicate that effectively.
We’ll identify your differentiators and capabilities then advise on what can help you own your positioning.
📍 Online or In-Person in Austin
🕒 3 Hours
💵 $2,400
5. Defining Your Brand Character
Build Trust In Every Interaction
Your brand is your reputation in action. It’s how your practice shows up, visually, verbally, and emotionally, across every patient interaction.
This workshop is designed to help you connect your values, personality, and style to the way that your brand looks, feels, and acts, with an emphasis on getting to the heart of who you really are. We’ll translate this into a practical framework your team can use to maintain consistency across all touchpoints.
📍 Online or In-Person in Austin
🕒 3 Hours
💵 $2,400
[ The Beacon Approach ]Beacon combines strategic brand and marketing expertise with the clarity and efficiency that healthcare professionals demand.
Our goal is simple: help you attract the right patients, grow sustainably, and build a brand that communicates your best with confidence, clarity, and purpose.
Transparent pricing
Practical insights you can act on immediately
Workshops tailored to your unique challenges
Start Building a Healthier Marketing Strategy
Let’s help your practice grow with clarity, structure, and purpose.
Schedule a free discovery call today and take the first step towards a stronger, more effective brand.
[ WHO WE ARE ]■
MK Paynter, MKCO
Branding Expert
MK Paynter is a brand strategist, creative director, and marketing consultant for small to medium sized businesses. She specializes in using the power of brand to shape your vision into actionable strategies that build a strong creative framework for years of success. MK brings an expertise in legal marketing to Beacon, specifically in using brand marketing to convert clients in a crowded landscape.
MK has had nearly twenty years of experience as a brand strategist creating award winning work for boutique agencies, high-profile entrepreneurs, and private clients. She founded her own brand consultancy, MKCO, in 2015, and has been featured in The New Yorker, Rolling Stone, CNN Business, and Austin Woman. She has been a guest lecturer on branding for the Texas Bar Association, Travis County Young Women Lawyers’ Association, and Texas Women’s University.
■
Bradley Short, Short Consulting
Demand Marketing Expert
Bradley Short is a hands-on marketing and advertising professional who helps clients get the most out of their marketing resources. Whether building and optimizing ad campaigns, upgrading infrastructure, consulting and offering recommendations, managing partners, overseeing projects, or analyzing performance data, he favors results over flash and focuses on what verifiably drives revenue.
Over the last 15+ years, he has driven successful marketing campaigns in a variety of settings, including B2C, B2B, SaaS, professional services, and more. In 2020, he left his last in-house Director-level position just before a profitable exit in order to focus on his freelance and consulting services as Principal at Short Consulting.
He is proficient in many advertising platforms, including Google Ads, LinkedIn Ads, Meta Ads, and more. In his spare time, he likes to bake, read, and do Olympic Weightlifting in the afternoons.
Case Study
500% growth
in four years
For FVF Law, our challenge was to avoid the pitfalls of “billboard attorney” stereotypes and create a compelling brand and strategy that enunciated what made them unique, provided a clear direction for growth, and resonated with potential clients.
Ultimately, we de-positioned their competitors and handed them a clear concept and winning marketing strategy that has led to explosive growth and a trusted reputation.
Case Study
6300 new patients
in one year, for $112 each
For Ally Medical, we needed to navigate a highly regulated and crowded competitive digital advertising marketplace to drive patients to a small chain of freestanding emergency rooms, and reliably, quantitatively prove patient acquisition costs that resulted in a strong ROI, despite imperfect data.
[ TESTIMONIALS ]“MK's depth cannot be overstated. She is the absolute best at what she does. Expect to be heard. Then expect to be challenged. She is the ultimate truth finder. She will help you see the power of telling the whole truth about your business to everyone you meet.”
Aaron Von Flatern, Partner, FVF Law
“I am grateful for your hard work and commend you on the accomplishments you were able to have, given our hectic timeframe and set of circumstances. The physicians [owners] are aware that so much more went into this, but all expressed resounding gratitude on their most visible and anxiety-provoking issue of preserving our well-earned online reviews.”
Dr. Arthur Abello, founder and physician-owner at Ally Medical
“Probably one of the hardest things about starting and running a business is making decisions. Before we had our brand in place it was total chaos when faced with every decision because we really didn’t know who we were, where we were going or how we should ‘act’.
After our project was completed everything came together. Our brand strategy provides a wonderful framework for us to make decisions that move the business forward, especially helping us say no to many initiatives that require capital and resources but won’t help us long term.
In addition to her branding expertise, MK’s business acumen is second to none which was a huge asset throughout our project. She dug in deep to help craft our overall business strategy alongside the brand, which strengthened not only our competitive position but drove revenue. She’s a brilliant strategist with incredible intention and results. Her work is just stellar.”
Marc Bacher, Founder and CEO of Stuga