Bite-sized growth marketing workshops for your business.
[ WHAT ]■
Growing your business can be a high stakes puzzle: how do you discern which marketing tactics will propel you forward and which will bleed you dry?
As experts in the fields of brand & digital marketing, we offer thoughtful, accessible marketing workshops designed to help you think big in a clear way.
Our workshops shed light on what’s right for your business and give you the confidence to direct your resources both sustainably and profitably. Each workshop uncovers actionable insights and provides you with clarity to drive your company forward—with a minimal time investment and transparent upfront pricing.
[ Targeted Workshops for Growth Marketing Support ]Workshops
Understanding Your Competition
Two Hour Workshop
Online or In-Person*
$1850
This workshop is designed to help you deeply understand who your brand is up against. After you complete our initial questionnaire, we will conduct a full analysis on your competitors: examining their messaging, market positioning, brand identity, and marketing choices–including an audit of their search marketing efforts, social media presence, advertising, and Google listings.
We’ll come prepared to walk you through a full picture of your competitive landscape, along with our recommendations for opportunities to stand out, both online and offline.
Understanding Your Reach & Perception
Two Hour Workshop
Online or In-Person*
$1850
Your brand is not what you say it is, it’s what THEY say it is. This workshop is designed to help you learn more about how your audience perceives you. This includes a digital campaign audit, an audit of any online customer reviews and social engagement, and a full marketing stack analysis.
You’ll not only leave with a better understanding of your perceived strengths and weaknesses, but with recommendations on how far your existing resources can take you and how to invest your marketing dollars to reach your goals.
Understanding Digital Marketing
Two Hour Workshop
Online or In-Person*
$1850
You think your business could benefit from effective digital marketing, but you’re not sure where to start: how do you make sense of the myriad options, wonky acronyms, and endless ways to spend money? This workshop will give you the confidence to navigate the digital marketing world and prioritize what makes sense for you.
After a quick digital crash course, we’ll discuss your company’s specific needs and consider your most efficient and effective way forward. You’ll leave with a better understanding of how to use digital marketing to help your business grow.
Defining Your Brand’s Positioning
Three Hour Workshop
Online or In-Person*
$2400
What are you known for? If you have difficulty clearly articulating how you meaningfully stand out from your competition, this workshop offers clarity for key decision making.
We’ll use a positioning framework to catalog the attributes of your brand that you can reliably deliver to your customer and then prioritize them based on their potential, importance, and long-term feasibility. We’ll also evaluate this feasibility against your current marketing capabilities and advise on what resources might be necessary to adapt certain positionings.
The end result will help you understand what it is that your brand can own and build upon for future growth.
Defining Your Brand Character
Two Hour Workshop
Online or In-Person*
$1850
How should your brand show up in the world? How does interacting with your brand leave your customer feeling? Why should they trust that you are who you say you are? This workshop is designed to help you connect your company’s values, personality, and style to the way that your brand looks, feels, and acts, with an emphasis on getting to the heart of who you really are.
Using our research on your customers’ experiences, as well as your institutional and historical knowledge, we’ll evaluate against a framework of past, present, and future behavior to articulate, distill, and prioritize which character traits your brand should emphasize.
Armed with these traits, every brand building decision will become an opportunity to clearly assert who you are and build long term trust with your customers.
*All in person workshops are in Austin, Texas by default. Travel can be arranged for an additional fee.
Unsure which workshop is right for you? Book a complimentary discovery call with us
[ WHO WE ARE ]■
MK Paynter, MKCO
Branding Expert
MK Paynter is a brand strategist, creative director, and marketing consultant for small to medium sized businesses. She specializes in using the power of brand to shape your vision into actionable strategies that build a strong creative framework for years of success. MK brings an expertise in legal marketing to Beacon, specifically in using brand marketing to convert clients in a crowded landscape.
MK has had nearly twenty years of experience as a brand strategist creating award winning work for boutique agencies, high-profile entrepreneurs, and private clients. She founded her own brand consultancy, MKCO, in 2015, and has been featured in The New Yorker, Rolling Stone, CNN Business, and Austin Woman. She has been a guest lecturer on branding for the Texas Bar Association, Travis County Young Women Lawyers’ Association, and Texas Women’s University.
■
Bradley Short, Short Consulting
Demand Marketing Expert
Bradley Short is a hands-on marketing and advertising professional who helps clients get the most out of their marketing resources. Whether building and optimizing ad campaigns, upgrading infrastructure, consulting and offering recommendations, managing partners, overseeing projects, or analyzing performance data, he favors results over flash and focuses on what verifiably drives revenue.
Over the last 15+ years, he has driven successful marketing campaigns in a variety of settings, including B2C, B2B, SaaS, professional services, and more. In 2020, he left his last in-house Director-level position just before a profitable exit in order to focus on his freelance and consulting services as Principal at Short Consulting.
He is proficient in many advertising platforms, including Google Ads, LinkedIn Ads, Meta Ads, and more. In his spare time, he likes to bake, read, and do Olympic Weightlifting in the afternoons.
Case Study
500% growth
in four years
For FVF Law, our challenge was to avoid the pitfalls of “billboard attorney” stereotypes and create a compelling brand and strategy that enunciated what made them unique, provided a clear direction for growth, and resonated with potential clients.
Ultimately, we de-positioned their competitors and handed them a clear concept and winning marketing strategy that has led to explosive growth and a trusted reputation.
Case Study
6300 new patients
in one year, for $112 each
For Ally Medical, we needed to navigate a highly regulated and crowded competitive digital advertising marketplace to drive patients to a small chain of freestanding emergency rooms, and reliably, quantitatively prove patient acquisition costs that resulted in a strong ROI, despite imperfect data.
[ TESTIMONIALS ]“MK's depth cannot be overstated. She is the absolute best at what she does. Expect to be heard. Then expect to be challenged. She is the ultimate truth finder. She will help you see the power of telling the whole truth about your business to everyone you meet.”
Aaron Von Flatern, Partner, FVF Law
“I am grateful for your hard work and commend you on the accomplishments you were able to have, given our hectic timeframe and set of circumstances. The physicians [owners] are aware that so much more went into this, but all expressed resounding gratitude on their most visible and anxiety-provoking issue of preserving our well-earned online reviews.”
Dr. Arthur Abello, founder and physician-owner at Ally Medical
“Probably one of the hardest things about starting and running a business is making decisions. Before we had our brand in place it was total chaos when faced with every decision because we really didn’t know who we were, where we were going or how we should ‘act’.
After our project was completed everything came together. Our brand strategy provides a wonderful framework for us to make decisions that move the business forward, especially helping us say no to many initiatives that require capital and resources but won’t help us long term.
In addition to her branding expertise, MK’s business acumen is second to none which was a huge asset throughout our project. She dug in deep to help craft our overall business strategy alongside the brand, which strengthened not only our competitive position but drove revenue. She’s a brilliant strategist with incredible intention and results. Her work is just stellar.”
Marc Bacher, Founder and CEO of Stuga